Free
€0
Build your first forecast and see how Focal works.
No credit card required
- Products
- 1
- Forecast timeline
- 3 months
- AI insights
- Limited
- AI copilot
- Pro only
- Written business plan
- Pro only
- Visual forecast PDF
- Pro only
Financial clarity
for D2C brands,
in minutes.
Revenue by month and product, The cash you need, month by month, Margins after returns, Your break-even month, What-if scenarios, An investor-ready PDF, A copilot for your numbers
Example Brand
24-month forecast with example data
- Net profit over 24 months
- €77,136
- Break-even
- Month 9
- Cash you need
- €57,894
- Business health
- Strong
28.5% net margin
Profit stays positive after
At the lowest point
73
- Monthly profit
- Monthly loss
- Cumulative operating profit
- Break-even
Cash is lowest in month 2 (−€57.9k) while the stock is paid off. From month 9 the running profit stays above zero.
Sound familiar?
Suppliers, investors, your co-founder: everyone needs a number from you. Focal gives you the answer before the next message arrives.
Lena WuSuppliernow
New quote: €6.40 per unit at 5,000 pieces. Does that still work for your margins?
Focal has the answers.
When does cash get tight?
At its lowest, −€57.9k in month 2.Back above zero from month 16.
Your cash curve
Your bank balance, month by month. Anything below the zero line is money you need to raise.
- Cash on hand
- Funding gap
- Back above zero
Three steps. Ten minutes.
No formulas, no template. Focal already knows how a D2C brand works.
- 1
Enter your products and costs
Prices, unit costs and a sales curve. Sensible defaults fill in the rest.
- 2
See your forecast, live
Revenue, profit and cash update as you type. A health score tells you where you stand.
- 3
Share an investor-ready report
A branded PDF and an AI-written business plan, built from the same numbers.
One tool. Any product.
Knitwear, rings, rugs or running tights: if you have it made and sell it online, Focal can plan it.
Focal works for Fashion, Jewelry, Accessories, Home goods, Fitness gear, Outdoor gear, Baby products, Skincare, Wellness, Pet products, Supplements, Tech gadgets, Food & beverage.
Made by a founder, for founders.
Anton Mateo Berndt
Founder of Focal
Start free.
Pay once when you want the full forecast and investor-ready exports. No subscription.
Lifetime access
Save €10€19instead of €29
Everything included. Pay once, keep it forever.
One-time payment, for a limited time
- Products
- 10
- Forecast timeline
- 24 months
- AI insights
- Unlimited
- AI copilot
- Included
- Written business plan
- Included
- Visual forecast PDF
- Included
Any questions? We got you.
Short answers to what founders ask us most.
How long does it take to create a forecast?
Most founders finish their first forecast in under 10 minutes. You enter your prices, product costs and how much you plan to sell, and Focal calculates the rest. The AI then reads your results and explains what they mean for your business.
Do I need financial expertise?
No. Focal is built for founders who want to understand their numbers without a finance degree. Every field starts with a sensible default and a short explanation, and every result says in plain words what it means.
Is my data secure?
Yes. Your data is encrypted in transit and at rest, and we never share your financial information with third parties.
Can I export my forecast for investors?
Yes. With lifetime access you get a PDF report and an AI-written business plan you can take into investor meetings.
What makes Focal different from spreadsheets?
In a spreadsheet you build every formula yourself. Focal has the D2C logic built in: production deposits, returns, sell-through and when cash actually moves. Change one number and every page updates.